Woolmark Campaign For Wool

The campaign for wool is a new initiative by Woolmark that aims to increase the public’s awareness of wool and wool products. To promote the campaign there have been several events in London this week, including a flock of dyed yellow sheep outside Selfridges and on Monday Saville Row was closed to traffic to allow a herd of sheep to graze on specially laid turf.



Along with the on-street promotion, Woolmark has also commissioned a new, more colourful Woolmark logo for use in communication relating to the campaign.


The original logo was designed in the 60’s and it was felt that it needed a facelift to keep it more up to date and appeal to younger consumers.