Diet Coke last week launched a new, limited edition crystal bottle designed by jewellery designer Johnny Rocket to be sold in the 'Diet Coke crystal customisation boudoir' at Selfridges. Each bottle is made with Swarovski elements and will be on sale in the Selfridges food hall, where customers can create their own bespoke bottles in the 'pop up workshop'. The crystal bottle concept has a media value of £24,000 and is supported by a 25 second ad sequence and a facebook campaign.
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