Old?
vs.
New?
Gap released a new brand logo last monday via their facebook page, only for it to be retracted a few days later following a wave of criticism from the business and design world alike. Their current square logo had been in existence for over 20 years and had achieved an almost iconic status, so replacing it was always going to be a difficult task. Gap is now claiming that the release was a crowd-sourcing exercise to seek feedback its customers. The official statement from Gap read “We love our version, but we’d like to ... see other ideas" which suggests that a change is still in the pipeline.
However, with the brand logo being one of the strongest elements of the brand as a whole, is a logo redesign really the thing to turnaround the companies falling profits?
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