Screen printed posters made from leaked BP oil

Designer Anthony Burrill has designed a limited edition, screen printed poster which will help raise money for the BP oil spill clear-up. The oil was harvested from the beaches of Grand Isle, Louisiana and was used to produce a set of 200 limited edition prints, signed and numbered by Burrill. The posters will go on sale online at a cost of €150 each and all profits will go towards the 'Coalition to Restore Coastal Louisiana' charity.

Diet Coke produce limited edition bottles

Diet Coke last week launched a new, limited edition crystal bottle designed by jewellery designer Johnny Rocket to be sold in the 'Diet Coke crystal customisation boudoir' at Selfridges. Each bottle is made with Swarovski elements and will be on sale in the Selfridges food hall, where customers can create their own bespoke bottles in the 'pop up workshop'. The crystal bottle concept has a media value of £24,000 and is supported by a 25 second ad sequence and a facebook campaign.

Woolmark Campaign For Wool

The campaign for wool is a new initiative by Woolmark that aims to increase the public’s awareness of wool and wool products. To promote the campaign there have been several events in London this week, including a flock of dyed yellow sheep outside Selfridges and on Monday Saville Row was closed to traffic to allow a herd of sheep to graze on specially laid turf.



Along with the on-street promotion, Woolmark has also commissioned a new, more colourful Woolmark logo for use in communication relating to the campaign.


The original logo was designed in the 60’s and it was felt that it needed a facelift to keep it more up to date and appeal to younger consumers.

The art of the optical illusion

With the use of an Apple IPad and a transparent sheet with black lines being passed over the screen, 5 static images change into great illusions.

Change or Stay..?

Old?

vs.

New?

Gap released a new brand logo last monday via their facebook page, only for it to be retracted a few days later following a wave of criticism from the business and design world alike. Their current square logo had been in existence for over 20 years and had achieved an almost iconic status, so replacing it was always going to be a difficult task. Gap is now claiming that the release was a crowd-sourcing exercise to seek feedback its customers. The official statement from Gap read “We love our version, but we’d like to ... see other ideas" which suggests that a change is still in the pipeline.

However, with the brand logo being one of the strongest elements of the brand as a whole, is a logo redesign really the thing to turnaround the companies falling profits?