To celebrate fashion week Elle puts Boris Johnson on the front cover of their October issue, to showcase what they call 'the best of British.' This is the first time a man appears alone on an Elle front cover and according to Elle's editor-in-chief, Lorraine Candy, it's an attempt to challenge Vogue. Read more in the latest issue of PR week.
Talking about Boris makes us all think about cycling. And that takes us to a big event this Sunday: the London skyride. Most roads in central London will be closed for traffic and a big mass participating cycle tour will run throughout the city. Watch Boris promote the event and read more about it on:
https://new.britishcycling.org.uk/skyride/news/article/20090908-Boris-Johnson-and-Kelly-Brook-Back-Skyride-London-0
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