Pantone released there colour of the year for 2011 as Honeysuckle "a dynamic reddish pink." The colour described by Pantone is Courageous, Confident & Vital. A brave new colour, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a colour for every day – with nothing “everyday” about it.
This leads to the question of how colours affect purchases?
An infographic designed by online analytics firm KISSmetrics details the impact colour has on purchasing decisions.
KISSmetrics found that each 93% of all consumers place visual appearance and colour above other factors, and that 85% of them place colour as the “primary reason” for why they buy a particular product.
Buyers are also swayed by individual colours. Where red could mean “energy” and “creates urgency”, purple is used to “soothe and calm”, the infographic states.
And for brands looking to home in on the impulse shoppers, KISSmetrics said red, orange, black and blue are the colours that appeal to that demographic.
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