Monday 5 July 2010

Your smile for an ice cream

I can't wait to see and try it for myself.

Unilever revealed an ice cream vending machine for the digital age. Branded "Share Happy," it is able to sense when people are near. Using facial recognition technology, it can determine age, gender, and emotion. The machine uses an interactive "smile-o-meter" to rate smiles; those with a big enough smile are rewarded with free ice cream. What is also worth noting is the ability for users to share pictures on Facebook via built-in 3G. In an age of social networking, brands providing new experiences also need to consider ways to promote the sharing of them. (source: http://www.mobilebehavior.com/2010/06/21/unilever-ice-cream-machine-detects-emotion-and-shares-happy/)

Watch "the share happy trailer" on http://www.youtube.com/watch?v=DI-IO3kmxVc&feature=player_embedded

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