Lynx Fallen Angels at Victoria Station

Lynx new Fallen Angel campaign invaded Victoria station last week to interact with the passing pedestrians. A target was placed on the floor of the station and when people were in the right position the large screen in the station would show an angel falling next to them. It seemed to become very popular throughout the day, and shows a successful use of augmented reality.

Plumen 001 Wins Design of the Year Award

This week the winner of the Brit Insurance Design of the Year 2011 was revealed as the Plumen 001, the world’s first designer lightbulb. The Plumen 001 beat over 90 entries to win the award, held at the Design Museum in London.

Designed by British designer Samuel Wilkinson and product design company Hulger, the lightbulb is formed by two intertwining glass tubes, which create a new silhouette from every angle. Using 80% less energy and lasting approximately 8 times longer than a typical incandescent bulb, this product is stylish and energy efficient.

The Plumen 001 along with the other shortlisted designs are currently exhibiting at the Design Museum until 7th August 2011, definitely one to check out.

Levi's Go Waterless

Levi is going all out to do their bit for the environment and have created a brilliant ad campaign in the process. With the help of Lucas Barras, an award winning creative known for his animation and illustration, this collage styled advert is a great success and strongly puts their point across. The adverts hand crafted style adds to its appeal. Lets hope their campaign works and they set an example for others in their field to follow.

T-Post

Our intern Adam, told us about T-Post - a wonderful combination of t-shirt and magazine. The difference is that an issue is a T-shirt, with an article printed on the inside and an illustration on the front. Subscribers receive a new 'issue' every six weeks, but they have no idea what they are going to get until the issue drops through the post box. We think its a great idea. Find out more here and watch the video here

Exhibitions: Orozco at Tate Modern

 

A recent visit to Orozoco at the Tate Modern made for an enjoyable Sunday afternoon. One of my favourite pieces was a vintage Citreon, which had been chopped into thirds length ways and reassambled with the middle third removed - creating an intriguing and fun (but unfortunately not functional) new form. Other highlights included a bicycle assemblage and a found-tyre installation created by Orozoco in response to the space at Tate Modern. I'm no art critic, we'll leave that to Brian Sewell, I'll just say its light hearted, visually interesting, interactive and well worth a visit. Visit the Tate website here to find out more.

Starbucks Logo change

Not being a coffee drinker myself, I might be behind on the news but I was surprised to recently discover that the Starbucks logo has recently undergone a makeover. Its surely one of the most recognisable and ditinctive logosin our moern everyday lives. The new logo isn't a drastic move away from the old one, I can't envisage a Gap style disaster, it is effectively a simplification - keeping the same green colour and iconography, but dropping the text and moving from 2 colour to one colour. Read more here and here

Olympic Logo 2016

The Olympic logo was unveiled on New Year Eve 2010. Created by Tatil, based in Rio de Janeiro. The link gives you an idea of the designers thoughts and ideas that went into creating this logo http://vimeo.com/18331485


The designers have even taken a Rio landmark, Pão de Açúcar or Sugar loaf Mountain, and mapped the logo in. It also interestingly spells out ‘Rio‘ too...