Olympic Logo 2016

The Olympic logo was unveiled on New Year Eve 2010. Created by Tatil, based in Rio de Janeiro. The link gives you an idea of the designers thoughts and ideas that went into creating this logo http://vimeo.com/18331485


The designers have even taken a Rio landmark, Pão de Açúcar or Sugar loaf Mountain, and mapped the logo in. It also interestingly spells out ‘Rio‘ too...

TikTok & LunaTik Multi-Touch Watch Kits

This creation has been developed by TikTok and LunaTik which simply transforms the iPod Nano into the world's coolest multi-touch watches.

TikTok is a simple snap-in design. It allows the user to easily and securely snap the Nano into the wrist dock. It cleanly and simply integrates the Nano and transforms it into a modern multifunction timepiece.

LunaTik is designed and intended to be a premium conversion kit for someone that wants to dedicate their Nano to being a watch and the newest conversation piece with their friends. It is forged from Aerospace Grade Aluminum.

There is even a limited edition red version!

How Colours Affect Purchases

Pantone released there colour of the year for 2011 as Honeysuckle "a dynamic reddish pink." The colour described by Pantone is Courageous, Confident & Vital. A brave new colour, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a colour for every day – with nothing “everyday” about it.

This leads to the question of how colours affect purchases?

An infographic designed by online analytics firm KISSmetrics details the impact colour has on purchasing decisions.

KISSmetrics found that each 93% of all consumers place visual appearance and colour above other factors, and that 85% of them place colour as the “primary reason” for why they buy a particular product.

Buyers are also swayed by individual colours. Where red could mean “energy” and “creates urgency”, purple is used to “soothe and calm”, the infographic states.

And for brands looking to home in on the impulse shoppers, KISSmetrics said red, orange, black and blue are the colours that appeal to that demographic.

http://www.stumbleupon.com/su/1llGpU/designtaxi.com/news/33607/Infographic-How-do-Colors-Affect-Purchases//r:t

Vivid welcomes Seb

There's a new fresh face in town and it's the new member to the team. Vivid Brand welcomes Seb to join us as a junior designer.

A.P.C. + Aésop

An interesting collaboration between French fashion label A.P.C. and Australian skin-care brand Aesop. Together they have developed the 'Fine Fabric Care', an effective alternative to dry cleaning for delicates.

The analogue Facebook

In a promotion for French telecommunications company Bouyges Télécom, the 'continually changing' nature of online social networking has been challenged. There are so many strands to a site such as Facebook, with entries getting lost or forgotton. Bouygues Télécom created the option of turning your Facebook profile into an actual book.

Pharrell Williams and Domeau & Pérès

Taking inspiration from love between man and woman, musician and entrepreneur Pharrell Williams teamed up with furniture designer Domeau & Pérès to create the critically acclaimed “Perspective” chairs. They are now on display at the Gallerie Emmanuel Perrotin in Paris. The contemporary furniture pieces are featured in four colorways with leather, luxurious velour and veal skin wrapped seats.