Levi is going all out to do their bit for the environment and have created a brilliant ad campaign in the process. With the help of Lucas Barras, an award winning creative known for his animation and illustration, this collage styled advert is a great success and strongly puts their point across. The adverts hand crafted style adds to its appeal. Lets hope their campaign works and they set an example for others in their field to follow.
Thursday 24 February 2011
Wednesday 9 February 2011
T-Post
Our intern Adam, told us about T-Post - a wonderful combination of t-shirt and magazine. The difference is that an issue is a T-shirt, with an article printed on the inside and an illustration on the front. Subscribers receive a new 'issue' every six weeks, but they have no idea what they are going to get until the issue drops through the post box. We think its a great idea. Find out more here and watch the video here
Saturday 5 February 2011
Exhibitions: Orozco at Tate Modern
A recent visit to Orozoco at the Tate Modern made for an enjoyable Sunday afternoon. One of my favourite pieces was a vintage Citreon, which had been chopped into thirds length ways and reassambled with the middle third removed - creating an intriguing and fun (but unfortunately not functional) new form. Other highlights included a bicycle assemblage and a found-tyre installation created by Orozoco in response to the space at Tate Modern. I'm no art critic, we'll leave that to Brian Sewell, I'll just say its light hearted, visually interesting, interactive and well worth a visit. Visit the Tate website here to find out more.
Thursday 3 February 2011
Starbucks Logo change
Not being a coffee drinker myself, I might be behind on the news but I was surprised to recently discover that the Starbucks logo has recently undergone a makeover. Its surely one of the most recognisable and ditinctive logosin our moern everyday lives. The new logo isn't a drastic move away from the old one, I can't envisage a Gap style disaster, it is effectively a simplification - keeping the same green colour and iconography, but dropping the text and moving from 2 colour to one colour. Read more here and here
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