Wednesday 25 August 2010

Winter Padding




Yup, its the time of year when diets get thrown out the window and we all have to start embracing the cold once again. This is no exception at Vivid towers where we have been continuing our bake off with some very indulgent (fattening) creations.

Our chairman Andy arrived with some yummy brownies the week before last. Designer Dan later followed with a white chocolate cheesecake. Then most recently Gideon our MD, produced our most cake-like gluten free cake so far, a chocolate espresso.

Only 3 more to go before we decide who will be our in-house masterchef. The prize?... The pleasure of baking us all cakes every week for the foreseeable future. Just Kidding.

Monday 23 August 2010

Print vs Digital

After an ad we posted on the YCN website for a design intern, we were amazed by how many responses we received. With over 90 applicants emailing us their PDF portfolios we got to see a lot of great work. People had branded themselves in amazing ways and had spent some time writing cover letters. One thing that we couldn't understand was how much work was just being screen grabbed digitally.

A poster can look very boring when viewed as a flat image, there are many ways in which you can bring life to your work by simply printing it out and photographing it. Some simple ways this can be done include holding it up, hanging it on a wall with bulldog clips or even laying it on the floor. With a little life given to your work you can really bring out the finer details. So what do you think; Print or Digital?

Friday 6 August 2010

Made for walls since 2010



Ever walked past the sad remnants of wall painted ads from a time gone by and marveled at their retro beauty? Well fear no more. Anchor butter has embraced this medium as part of their latest ad campaign 'made by cows' as a way to bring heritage back to the brand. It goes to show living in the past isn't all bad. CHI (the ad agency) commissioned illustrator Paul Slater and hand lettering artist Alison Carmichael to help create the ads.

Straight from the creative kitchen...

Yes it's that cakey time of the week again...

Our studio bake-off continued with our Creative director Stu, making us this Lemon drizzle number. Presentation wise it probably could have done better (we're hoping that's lemon rind on the top), but we all agreed that content wise it was pretty darn good. We eagerly await (our chairman) Andy's creation next week.

Wednesday 4 August 2010

Our intern bakes too!


Our intern Harry baked us all a Chocolate fudge cake as part of our bake-off competition! It went down a treat with a cup of tea and decoration wise, this is probably the most interesting offering so far.

Any design students interested in interning here fear not, baking is not a necessary skill (though we never say no to a bit of cake).